Scrolling Pinterest Animation by Uniqlo

Digital Force - The force is strong with this one...

Uniqlo and New York based digital agency Firstborn have created a really cool viral with a scrolling animation on Pinterest. The animation promotes their ‘Dry Mesh’ range of t-shirts using the scrolling feature which is the heart of surfing Pinterest. Pinterest users are suddenly surprised with the Uniqlo scrolling animations and this certainly grabs the users attention.

Achieving this perfect animation was not easy. They had to open a hundred or so Pinterest accounts and pinned Uniqlo images simultaneously. Super cool and super fun! Some may see it as a spam on Pinterest but it is too beautiful and simple to be able to annoy one 😉


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